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About Us

Kowalli Baby Wearing Cover About Us Patagonia Houdini Jacket

Kowalli Founder Alizah Holstein and her family

We’re active parents, too!

When our first son was born in 2008, we used a baby carrier to keep him in close contact with us. But New England weather can be challenging: how would we keep our baby warm and close to us when walking in the city, hiking in the mountains, or even skiing? I designed the first Kowalli® to be an easy-to-use, fully adjustable, comfy baby wearing carrier cover that would fit over any brand of carrier to keep baby protected from the elements. This cute and colorful cover was an instant hit with friends and family, and in just a few short years, it’s become a wardrobe staple for active moms and dads around the US and across the world. The Kowalli family of snuggly baby bundlings has grown to include high-performance outerwear that works with active lifestyles and cute coordinating hats and booties, too.

Kowalli Baby Wearing Carrier Covers "Made in USA" "Best of RI"

Why staying local works for us

As parents now to two young boys, we understand how important it is to have confidence in the products that surround our
children. That’s why we use 100% American materials – including the highest quality Polartec™ fleece  – and hire a New England manufacturer that employs and supports single moms to make the Kowalli® line.
The end result – innovative solutions that help you and baby see the world – together!

Mom's Choice Awards

Mom’s Choice Award winner

We are proud that The Kowalli® has earned a distinguished Mom’s Choice Award®. The Mom’s Choice Awards® (MCA) program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the U.S. and has reviewed thousands of entries from more than 18 countries. The Honoring Excellence seal of approval has been conferred on The Kowalli® by an esteemed panel of judges that includes education, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, scientists and others.
Visit the Moms Choice Awards official site for more info.